Promoting sustainable global trade through digital engagement

International trade is one of those things few of us think about on a daily basis (headlines excepted), but now and again we’re reminded of its colossal scale. I remember crossing Belcher Bay in Hong Kong once and seeing a mammoth container ship nonchalantly pass by, like a floating skyscraper.  God knows what it was carrying. Ancient mummies? Japanese toilets?

Fact is, the importance of trade to the world is enormous., and any wobble is going to be felt. There’s the trade dispute between China and the US , for instance, and closer to home, the Brexit shenanigans. The impact of these events will affect us all to a greater degree than almost anything else.

So it’s exciting to be providing digital support to a philanthropic organisation that is influencing the international trade debate. The Hinrich Foundation was founded in 2012 by an entrepreneur with an incredible career in international trade of six decades – and counting – and a solid vision. The founder’s mission: to encourage peace between nations through promoting sustainable trade.

The organisation does this through education and trade research. Take for instance the Digital Trade Project, which sizes the value of the digital trade opportunity for economies in Asia, including Malaysia recently (yes, I need to rethink my hair, among other things):

The Digital Trade Project has shown that digitally enabled services in Indonesia, for example, could grow by 13 percent by 2030, driven by online video advertising, among other exports. In even more relatable terms, demand for Indonesian content is growing. Perhaps you have heard of YouTube personality Raditya Dika – the standup comic is hugely popular outside his home country. 

I’m confident that Hinrich Foundation content will also grow in appeal among relevant audiences. I’m less certain about other predictions – don’t ask me about how the trade war between the US and China will pan out, or even Brexit’s prospects…

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